Sample Persuasive Message - 1116 Words

Sample Persuasive Message Rodolfo G. Garcia Jr. COMM/470 August 22, 2011 Margarette Chavez Sample Persuasive Message E-tailing, short for electronic retailing is the sale of retail merchandise over the internet. There are many factors that beckon different behaviors in e-tailing ( Searchcio.com, 2011 ). It is the new wave of the world today. As technology steers our habits toward electronic commerce, it affects different behavioral aspects for both e-tailers and their customers. E-commerce, short for electronic commerce, is the buying and selling of goods and services on the internet ( Searchcio.com, 2011 ). It is important to identify and understand some behaviors inherent to e-tailing so that we can learn how to properly†¦show more content†¦Relationship building builds loyalty. Knowing their preferences in different areas, and allowing them to communicate through message boards or other means within the created community can further enhance the relationship. In this case, the website is the medium of choice. Trust Another behavior inherent to e-tailing is really a sub product of loyalty. It is trust. This is built by consistently maintaining customer satisfaction. This can be accomplished in several ways. Consistent delivery of goods and services, and ensuring the order is complete and correct is a huge step in building trust ( Turban,E., et al., 2008 ). Keeping promises, and making it easy for customers to conduct all business including ease of returning an item, replacing defective products in a timely manner, or issuing refunds in a simple and timely manner can go a long way in building trust ( Turban,E., et al., 2008 ). Mediums for this trait are several. It could be via computer using instant messaging. Another medium used to communicate for this behavior is through the phone. Exhibiting customer service in assisting a customer is a must to establish trust. Also some sort of efficient parcel service for exchange of items is very important to the trust process, as it is a means of conveyance for efficient delivery of physical goods. Sample Message As a financial services giant, USAA is committed toShow MoreRelatedSample Persuasive Message1623 Words   |  7 PagesSample Persuasive Message Your Name COMM 470 Instructore March 29, 2012 Sample Persuasive Message Most people have ventured onto the world wide web. Some enter the online world to check email from family members far away. Other people enjoy the web to watch videos on YouTube of babies doing the weirdest thing. Some log online for social media websites that let them know what their friends, family and celebrities are doing that day. Most people who have ventured online have shopped onRead MoreSample Persuasive Message1317 Words   |  6 PagesSample persuasive message COMM/470 Communicating In The Virtual Workplace Electronic commerce has become a part of everyday lives. Many retail choices available through the Internet, which can save time, effort, and provide a greater selection. Electronic retailers (e tailers) realize this has become an increasingly competitive environment. These retailers must not only find new customers but also retain the existing customers. As with any retail-company, business research isRead MoreSample Persuasive Message1105 Words   |  5 PagesSample Persuasive Message Judy Robertson COMM 470 May 23, 2011 Dr. Janice Carter-Steward Sample Persuasive Message In this paper the subject to identify is three behaviors inherent in e-tailing, explain how each medium enables e-commerce, and analyze each behavior using the communication process. The three behaviors to be discussed are independent variables, intervening variables, and dependent variables. Two types of independent variables are personal characteristics and environmentalRead MorePersuasion Is The Act Of Changing Individuals1357 Words   |  6 Pagespersuasion attempts fail. This suggests that a persistent attempt to persuade can actually backfire, because the individual feels that the persuasive message is directly threatening their personal freedom. This threat to their personal freedom will often produce a defiant response which is called the boomerang effect. The individual reacts against the intended message and takes on a totally different attitude because they become irritated and their reaction is to go against the persuader, especially ifRead MoreImpact of Persuasive Advertisements on Consumer Buying Behavior Towards Health Related Products.1296 Words   |  6 Pages  Ã‚   | RESEARCH PROPOSAL FORMAT |   Ã‚  Ã‚   | Research Title: |    |   Impact of persuasive advertisements on consumer buying behavior towards health related products. | Introduction: |   Ã‚   | This thesis is about the study of consumer buying behavior towards health related product and their perceptions after watching advertisements and then make their decisions whether to purchase the product or not. This will help to find out the most important factors which can affect the buying behavior of the consumerRead MoreThe Potential Influences Of Attitude And Attitude Change1715 Words   |  7 Pagesenables this study to either prove or disprove whether individuals can be influenced by what they hear from a professional, or through word of mouth. According to Calder, Insko Yandall (1974), more arguments favouring a certain position are more persuasive than having less arguments. Although perhaps valid, this view cannot be extrapolated to this study, as it will aim to uncover new evidence using a different method (see method section) and the research is potentially out-dated. As previously mentionedRead More3 Inherited Behaviors Essay1581 Words   |  7 Pages In this discussion I will explain how each medium enables e-commerce. This essay will explain the analysis of each behavior using the communication process, which will explain the purpose, sender, receiver, message, environment, noise, technology, and feedback. At the end persuasive message focused on virtual audience will be developed and included in this essay. When a customer starts to search for a product or service on the Internet, there are many factors taken into consideration. In most casesRead MoreSample Message Essay1345 Words   |  6 PagesSample Persuasiv e Message COMM/470 Sample Persuasive Message The Internet has created many choices for consumers to shop within the privacy of their own home. The world of e-tailing has many competitors, striving to make a sale each and every time a consumer visits their website. In order to persuade the consumer to purchase a product, a business must effectively communicate the message about their product to the consumer. The primary purpose of a persuasive message is to have the receiverRead MoreA Research Study On Anti Smoking Campaign1494 Words   |  6 Pagesare in inducing higher levels of understanding and commitment to not smoking. Subjective quantitative data will be collected via self-reports. A Visual Analogue Scale (V.A.S.) will measure the audiences’ understanding of the message by asking â€Å"To what extent were the messages easy for you to understand?† wherein a point will be marked on a 100 millimetre (mm) scale ranging from 0, â€Å"not at all,† to 100, â€Å"a very great extent.† The numerical score will be determined through measuring the distance ofRead MorePersuasion Is The Process, And Motivation1322 Words   |  6 PagesPersuasive Speech â€Å"Persuasion is the process, and motivation is the compelling stimulus that encourages your audience to change their beliefs or behavior, to adopt your position, or to consider your arguments, (McLean, 2012)†. Persuasion is an act or process of presenting arguments to move, motivate, or change your audience,†. This involve observation of available means in a public speaking for persuasion, for remember persuading my husband to buy a car for my 40th birthday even that’s not he wants

Fotajek Free Essays

The organizational and financial structure of the Fojtasek companies had been in flux since the spring of 1994. By March 1995, three different financial transactions have been proposed to streamline and restructure the firm: an outright acquisition, a leveraged recapitalization, and a hybrid transaction called â€Å"Private IPO. † Heritage Partners is interested in taking a stake in the Fojtasek Companies by proposing aâ€Å"Private IPO† transaction. We will write a custom essay sample on Fotajek or any similar topic only for you Order Now The paper will analyze the health of the Fojtasek companies and the economic benefits gained from Heritage Partners’ proposal. Through careful calculations, one would recommend the proposed transactions to take place between Heritage and the Fojtasek family. Founded in 1986, Heritage Partners has developed a business expertise in family companies. Their value-added can be seen in the General Partners, all of whom had successful track records in Private Equity. Of the three elements that distinguish them, the most important is their development of the â€Å"Private IPO† structure. This financial strategy enables majority holding while reducing estate taxation for the founder and management. For the Fojtasek family, they had been seeking potential buyers to restructure their company. Unlike its other product and distribution channel, business in the Baloleum Division has been declining. Additionally, the founder Joe Fojtasek has decided to step down at the age of 73 and hand over his role to his sons. Thus, Fojtasek companies decided to take advantage of the opportunity to radically streamline its structure for future growth—buyout, leveraged recapitalization, or â€Å"Private IPO. † There are two common disadvantages with leveraged buyouts and recapitalizations: a higher credit and default risk that comes with having a high leverage, and a possible loss of majority control that can lead to conflicts of interest. From both Fojtasek’s and Heritage’s perspective, it would be optimal to have a hybrid transaction that would lower debt levels while retaining family control of operation. From Heritage’s perspective, the exchange of securities under a â€Å"Private IPO,† instead of a large cash payout, would not only leave out ambiguities concerning tax obligations but also make financing for the transaction feasible. Moral hazard of family members is essentially reduced as their equity is being tied to the firm. From Fostasek’s perspective, the ability to retain family control of the company makes certain that some or all of management would not be replaced. In this sense, the â€Å"Private IPO† transaction does address the information gap, making this hybrid strategy an optimal strategy in this context. How to cite Fotajek, Papers

Panopticon Essays - Gaming, Gambling, Entertainment, Casinos

Panopticon The Panopticon in My Life Principles of the Panopticon can appear just about everywhere in our everyday life. The Panopticon itself is a simple system of centralized visualization. The basis of the original Panopticon was a circular prison system with a tower sitting in the middle that had a full, unobstructed view of all the prison cells. I can apply this idea to many situations in my life varying from computer use to my college classrooms. An instance, which stands out the most in my mind as being a panoptic environment, is my experiences in gaming casinos. The basic system of just about every casino is that of the tables (including Roulette, Blackjack and Craps) filling the center of the room with computerized machines (including slots and video poker) that dont need much tending to surrounding the area. Also, in many casinos there is a second floor surrounding the perimeter of the building with balconies everywhere so the main floor is still the center of attention. This setup brings the eye of casino patrons, wherever they may be, to the center of the casino. This strategic arrangement plays with the fact of human nature being drawn to the center of the action. Coincidentally, or not, the games in the center of the casinos are always the games where people often spend the most money. By chance if your eye isnt drawn then perhaps the shrill of people winning will bring your attention. Dont be fooled though, house advantage is always higher than yours. Besides the main setup of the casino building, the layout of the tables are also that of a panoptic style. The difference here is the layout is meant for the casino management to have full view of the players at the tables. Roulette, Blackjack and Craps tables are placed in a circular pattern with an area in the middle roped off for the casino personnel only. Within this area called the pit, stand the pit bosses. Their prime job is to keep an eye on all the tables and regulate them. As a player you barely notice there invading eyes because you are distracted by your game. They make sure there is no foul play on your end such as making sure you pay the right amount for chips, play correctly, and act in a civil manner. They not only keep a close eye on you but they make sure the dealer gives you correct payouts, makes correct change and that the cards, dice or wheel is played properly. Another small panoptic system is the actual tables themselves. Each table, no matter which game, is arranged in a central way that the dealer is in the middle and the players surround him. All the players focus on the dealer and are reliant on his every move. The dealer, representing the house, has the ultimate control of the situation. Although he does not know the outcome, the chances of you losing are always higher. This gives the casino their edge. You completely depend on their outcome even though you do have a decision in how you play. Lastly, the use of surveillance cameras is a prime panoptic example. Surveillance has to be the most prominent use of a Panopticon in society today. Cameras are placed all over the place in a casino in order for the house to have the ultimate, every angle gaze on you. They monitor everything from vandalism to cheating or violence. They even scrutinize how long you have been gambling, what games you have been playing, and how much you have been winning or losing. This last kind of surveillance can definitely work to your advantage when casino comps come into play. Whether it be video surveillance, casino configuration, pit bosses, or dealers a casino is a prime example of a panoptic environment. A casino plays God the best they can. Theyll even design the inside to look like a famous landmark to draw your business and attention. Despite the objectification the panoptic atmosphere brings, it is quite obvious by how well casinos do that we have adapted easily. We are a panoptic society and it can beyond doubt work for or against us. In a casino, I guess if you

Discontinuity of History of Economics

Continuity/Discontinuity of History of Economics Introduction Alfred Marshall (Principles of Economics 21) gave his interpretation to the classical economists as ideally early and crude supply and demand theorists, with the demand side in its earlier stages of development. It is from this interpretation that the continuity debate emerged.Advertising We will write a custom essay sample on Continuity/Discontinuity of History of Economics specifically for you for only $16.05 $11/page Learn More As Marshall indicates, the classical economics approach to the theory of value and distribution was different from that of the Marginalists. Whereas the Marginalists in their framework symmetrically treated profits and wages, the classical economists explained profits in terms of two data sets; real wage and production in progress. Profits are therefore considered as residual income. Continuity vs. Discontinuity The classical economists more specifically Ricardo and Smith were more interested in the laws that govern th e capitalist system characterized by class structure: landowners, workers, and the growing class if capitalists. Under the classical, the theory of value was formulated to ascertain the dominating factors at work and assess their interaction. For them matter cannot be created by man instead it can only be changed from one form or moved. Production of goods involves destruction and the actual cost of a commodity is reflected in terms of the commodity destroyed while in the process of its production. The Neoclassical Economics (NEC) gained its prominence between 1880 and 1890. From this period onwards it remained largely static. Major writings of Alfred Marshall, Richard T. Ely and E.R.A Seligman were rewritten over a period of four decades with very few changes. Neoclassical economics in practice has evolved into a dismal science of choice with most of its choices bad. Under the neoclassical economics if you want something good, then you must give up something good in exchange. The m ajor theme underlying the neoclassical approach is trade off, in order to achieve efficiency, equity must be sacrificed, to attract business then the government must lower its tax rate, and to prevent inflation a considerable majority of the population must remain unemployed. To a large extent neoclassical economics represents a continuity of the classical ideas. There is a close relationship between modern capitalism and the notion of free markets, private tenure and common land rights and demand and supply of goods and services. Productivity is a necessity in the modern world as goods and services are exchanged at a price in the market.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The price used for the exchange of goods and services is determined by various factors. As explained by Scissor †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.., the prices that producers are willing to receive in exchange of the goods and services it determined by the cost of producing the goods and services and they may include all resources used such as exertions of different kinds of labor and waiting on the capital used in production. The goods are exchanged in a market in which it is regarded as a place in which manufacturer sell goods to wholesalers that in return sale to retailers or final consumers. The motivating factor to the exchange of the goods and services is the price that could also be determined by the future expectations. Marshal Scissor notes that the market price of commodities in any given market could also be determined by the stability of equilibrium of a given normal demand and supply (Principles of Economics 21). The equilibrium price of commodities in the market keep on fluctuating based on underlying factors. For instance, increased supply of goods and services leads to an decrease in the equilibrium price while an increase in the demand of the same commodity could result i n an increase in the equilibrium price unless it is closely associated with an equivalent increase in supply (Heilbroner 165). Individuals that were made landless by the expansion of the European land tenure are compensated. The analysis of classical economics begins with the distinction between a commodity market price which tends to continuously fluctuate on a daily basis and the natural price of the same good which has a mea upon which the market price revolves. From this viewpoint, classical economy offers two explanations on the determinants of a commoditys natural price. Basic economics recognizes the fact that there are 3 factors used in the production to generate social wealth. The principle of substitution that exist in the neo-classical economics is a continuation of classical economics since it is applied in almost every field of economic enquiry. The meaning of labor remains the same both in the classical and the neoclassical school of thought. However, the outcomes gain ed due to the human business which is based on combination of land and labor are meant to include land now. In the contemporary neoclassical economics, land as a factor of production has been eliminated from the equation altogether but demand and supply has taken its place.Advertising We will write a custom essay sample on Continuity/Discontinuity of History of Economics specifically for you for only $16.05 $11/page Learn More However, there are sufficient grounds to revisit the use of the terms rent and land as they were in the classical economics of the 19th century. Rent refers to the additional output produced by the collective enterprise that has the potential to provide the required revenue to support public services, if it were to be collected in the form of taxes. Shifting taxes from taxes and labor to land markets would be more efficient and would be less painful to the tax payers. Economic rent is the excess output created by the society and it ro tates in the market until the time when it finally rests on land sites. This has the effect of raising land prices. Economic rent is a consequence of the societys collective action rather than the individual enterprise of the title holder. The classical economists had a more favorable view of land value taxation. Smith (230) wrote about ordinary land rent in addition to ground rents. These represent revenue sources that can best bear taxes if they are imposed on them. It is possible to argue that the failure to tax all elements of economic rent has destructive impacts. According to the classical economists, rent collection should be the sum of interest and inflation at the bare minimum. If this does not happen, then the public has the incentive to speculate in a way that will disrupt urban settings more than they constitute in equity. Conclusion In volume one of capital, Marx (56) formulates an influential image of the working day in an attempt to explain the link between reproducti on and exploitation in the capitalist economy. He develops a conceptual framework that explains the link between reproduction and exploitation under the capitalist system. He considers the entire social labor time as the single work day of an average worker, viewed from three different standpoints; the profitability accruing to the capitalist viewed in terms of the division of the value added between profits and wages, reproduction standpoint in terms of the necessary and surplus labor time and finally exploitation in terms of the unpaid and paid labor time. Heilbroner, Robert. The worldly Philosophers. 7 edn. New York: Touchstone. 1997. Print.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marx, Karl. Capital, Volumes I, II, II. New York, NY: Random House. 1976. Print. Principles of Economics. Principles of Economics. Ed. Alfred Marshall. 8th ed. London: Macmillan and Co., Ltd., 1920. Library of Economics and Liberty. Web. Smith, Adam. An Inquiry into the Nature and Causes of the Wealth of Nations. New York, NY: Random House, 1937. Print.

Go Mobile

Go Mobile According to tech monitor SmallBizTrends.com, over 60 percent of online traffic now comes from mobile devices. Unbeknownst to you, your own website may - right now! - be looking like a bad bowl of alphabet soup: text indecipherably tiny, images disproportionately huge, menus misaligned and the contact form stretched out of bounds of a finger-tap. There goes your chance of that interested editor getting in touch with you for a possible commission or that writers group wishing to purchase your book in bulk for their next reading project! With more people buying smart-phones every day, you need to capitalize on this fast-growing market on the Web: ensure you can reach your mobile audience and they can reach you. The easiest way to do this is to create a mobile-optimized website. This is a version of your desktop website customized for the constraints of mobile viewing, especially the small size of the screen and vertical page alignment. While mobile websites are cost-effective and have a wide reach (anyone with a browser can access a website), they do have two constraints: They are limited in what they can do because they are browser-dependent, and features like Flash and Javascript can be tricky to incorporate. Start your website plan Other considerations will include your available budget, your intended purpose and your must-have features. Want to tout your latest award? Or are you more interested in collecting rave reviews for your debut novel? Perhaps youd like to highlight your flexible rates for ghost-writing services. There are a variety of tools, some free, to help you create a mobile-friendly version of your existing website. Google Mobile Optimizer is the most accessible, but also the least customizable. WordPress offers some plugins,  GoDaddy  has an automated system, other online plug-and-play platforms are  GetGoMobi.com  and Onswipe.com. Simply search online for How to set up a mobile website to get thousands of useful results. Do some due diligence, play around with a few options to explore and get a feel of the technology. During implementation, bear in mind the following three key points: 1. Identify . . . the context and content most relevant to your readers/editors. Remember, they are mobile users, which means they are on the move. They dont want to read pages of PDF of sample articles or

Management Techniques Research Paper Example | Topics and Well Written Essays - 1000 words

Management Techniques - Research Paper Example Without increasing employee productivity, it is impossible for a company to achieve required goals and objectives in the given time frame. According to Kimball and Nink (2006), employee productivity and engagement are imperative for the success of companies. That is the reason why managers of almost all companies give extreme importance to increase employee productivity and efficiency. Managers use effective management techniques not only to improve their productivity at the workplace but also to motivate them to do their best for the benefit of the company. Let us now discuss some of the common management techniques that managers of most of the companies use to improve overall functioning of their companies in competitive environments. Some of the most common management techniques being used by the managers all over the world include building effective workforce, growth management, incentives and bonuses, and increasing the use of technology. Let us now discuss all of these management techniques to get a better understanding of how managers use these techniques for the growth of their companies. One of the main management techniques used by most of the managers is to build an effective workforce that can help the company achieve its goals and objectives successfully. According to Mabey and Ramirez (2005), managing development greatly contributes to improved firm performance. Managers usually undergo a complete human resource recruitment process for selecting talented individuals whose job competency matches with the requirements of the jobs being offered. They create job descriptions for all of the jobs that they plan to advertise and post them in famous newspapers and magazines. Upon receiving the applications, they analyze each of those and select only those applicants who possess the required set of skills, abilities, and qualification. Once the mangers are done

Body Ritual among the Nacirema Essay Example | Topics and Well Written Essays - 500 words

Body Ritual among the Nacirema - Essay Example It has similarly attracted many anthropologists whose concern is to identify and to expose the special unique practices (Murdock, p. 506) their practices embrace the limits to which people’s behavior could explore. The name Nacirema would be reversed to mean American and in that context the majority of the outsiders actually consider them total reverse due to their strange and unique practices. In addition to that, the culture of body ritual among the Nacirema asserts that the body is quite in an ugly state and is vulnerable to diseases and infections. These are a major concern since man intends to make the body appealing, stronger and resistant to illness. And this they believe can be countered through a series of rituals and traditional ceremonies. In respect to that, every household owns a shrine indoors for these purposes. The amount of the shrines owned by a household would, therefore be dependent on their social status and economic depth. For instance, the opulence of a family is based on the number of ritual shrines that they posses. Most houses of the Nacirema group of individuals are made of daub and wattle. However, the shrines are built with strong magnificent stones an illustration of the special attachments and considerations of the shrines.this may seem so public but the rituals of every family secret to its members. Among the many daily body rituals performed include the mouth rite. It entails an insertion of a smaller hog of hair pieces into the mouth accompanied with a powder that is magical and ultimately running the bundle in precious formalized routines of gestures. Another mouth rite, though done once or two times a year, is the private mouth rite. The procedure looks scarier and is a visual torture to most anthropologists who dare to unveil the practice. It involves more paraphernalia that consists of probes, augers