Diagnosis of the Situation of Google Research Paper

diagnosis of the Situation of Google - investigate Paper ExampleAccording to the research in this era of globalization and industrialization, doorway of information technology (IT) has changed the entire scenario of business world. IT is the technique which is principally concerned with the technology in baffle to deal with varied types of information. It mainly deals with attainment, processing, storage and distribution of verbal, graphic, textual and numerical facts with the help of microelectronic techniques such as computers. IT mainly includes wide ranges of computer software, programming language and hardware, which transmit information into visual introduction with the help of multimedia. Thus, it peck be depicted that introduction of internet returnss enabled the connection of several general users into a single framework with the help of internet protocol suites (IPS). IT or more specifically, internet service acted as a revolution, which changed the entire global economy. IT is one of the most successful strategies whose implementation enhanced the grocery share and the brand recognition of many search engines namely Google, MSN, AOL, Yahoo and Ask Jeeves among others. Besides, Google is the most reputed doer in this context. IT has created high impact on the global environment, which eased both individual and business activities thereby augmenting the pace of growth of varied search engines. Google Inc. is a reputed multinational corporation of the United States of America specializing in software and internet based services. It has gained worldwide prominence due to it service of online search engine, which is utilized by varied users all around the world in order to accumulate various information and facts. It mainly operates through online websites and file transfer protocol (FTP) servers, which are vital for the transmission of varied facts and figures from one patch to the other. Google web exploration engine is primly owned by Goog le Inc. The prime objective of Google web exploration engine is to investigate several information and data in numerous online web pages. Moreover, it also helps in interconnecting individuals located far apart. prior(prenominal) to the implementation of IT, the business scenario of Google was entirely different as compared to recent times. Prior to dot.com bubble, in the year 2000, the market share of Google was lower than one per centum (The Center for Research on Information Technology and Organizations, 2007). Google Inc. gained momentum after the introduction of IT techniques as one of its corporate strategies. after(prenominal) implementation of IT, the brand image and recognition of Google enhanced to a larger extent, which proved rather in force(p) for the organization. It helped to improve the profitability of Google by US$100 billion, thereby positioning itself as the market attractor among others. The market share also increased by 57.81 percent by 2004 and it increa sed to about 66.63 percent by the year 2006, which is quite noteworthy (The Center for Research on Information Technology and Organizations, 2007). Hence, it can be depicted that the identity and uniqueness of Google altered due to the adaptation of IT tactics. Problems/Issues That Need To Be communicate Although Google is a reputed and renowned organization in the world, it is facing quite a few problems,